Estimate Demographics for Indian users from their names

Computed demographics are useful in aggregate, but not as useful at the individual level. A good use-case for these is to assess the efficacy of your marketing campaigns. A bad use case is to segment individual users.

Predicted Gender: search for a name

Predicted Ethnicity: search for a name

Predicted Affluence: search for a name

An affluence index of 2 or above is significantly higher than that of the average Indian, while an affluence index of -2 or below is significantly lower than that of the average Indian.